About us
Coffee, the way the people
who grow it intended
At Importa, how we do things truly matters. Our company name comes from the Spanish word “importa,” meaning “it matters” or “we care.” We care about our customers, our products, our coffee growers, and every detail that helps preserve the coffee’s freshness, quality, and character until it reaches you.
That is why we carefully select our growers not only for the sustainable quality of their products, but also for the long-term relationships we aim to build with them.
The most authentic taste of coffee
From the farm to your cup, that is our promise. A promise of freshness, authentic flavors and aromas naturally created from the rhythm of the harvests, roasted, packaged and delivered from the experts of the coffee lands to your cup.
Each of our coffees are bagged sealed tight, in a premium quality box, sealed again and shipped directly from our growers to our market locations.
Partnerships Built on Trust
How we work with the experts, matters. Trust gets built across harvests, not transactions.
We select our growers based on their expertise and quality. We also deal with people we feel a good vibe with; we meet them face to face, we bond, and it transpires in the way we do business.
We respect and value the coffee growers as the experts of the lands. Who knows better how to roast a coffee than the ones producing and drinking their own harvest, everyday?
We respect and value our customers, the experts of daily coffee tasting. Therefore, we built Importa around those values, bringing closer our coffee experts.
Sustainability. Ethically sourced. Respect for craft.
Sustainability
Working directly with our growers is about value creation in the local communities so the land can sustainably produce quality coffee for generations.
Ethically sourced
It means we trust our growers’ expertise and recognize that they contribute far more than raw material. We pay for the value of that expertise and support what makes coffee farming viable, so we can guarantee the premium, sustainable quality of our coffees.
Respect for craft
Every region has its own techniques and rhythms. Part of our mission is to promote them transparently, so you know exactly what you are drinking.
